Born in 1933, 10 years before the Lebanese independence, Almaza is well known as the number 1 Lebanese brewer, moving the long way from producing 1,000 beer bottles per hour in 1933 to 24,000 bottles per hour today, covering all Lebanon regions and lots of foreign countries.
Almaza is also the number 1 in Lebanese creative advertising campaigns, always coming with new creative ideas that mimic the Lebanese citizens minds in a very smart way, and recently joined the social media by their Facebook page and Twitter account @AlmazaLeb and very well communicating with their audience
Almaza plays it the smart way by creating their unique advertisements with a minimal style in visual graphics including a very creative message, acting with brew bottle as a Lebanese Multi-Charatcter which makes their experience a human marketing one, criticizing bad habits or facts in a funny way, advocating all national events, to be one of a kind advertising experience, with the slogan: “Hayda Jawna.. Hayda Ne7na” and the sub slogan: “Eshraba b mas2ouliyi” (Drink it responsibly)
lots of us remember the advertisement they made for their 75th anniversary, promoting the offer of the free beer mug with every 6 bottles by the slogan: “Ta Tenzakar, w Ten3ad” (To Be Remembered, and Repeated) remaking the famous proverb (Tenzakar wma Ten3ad)
One of the campaigns engaging with the society was the one made at the Lebanese parliament elections season, placing the Almaza bottle in the place of every candidate supporters, this campaign was a total success and got huge positive feedbacks
the social Criticism campaigns moved Almaza’s advertisements to be am awareness campaign by dropping a valuable message in every advertisement, scuh the one about Darwa’s highway traffic “2awlkon 3aj2et el dawra bsabai??” (you think dawra’s traffic is because of me??) and the one: “Shou Bterghi” with a double messages (she’s much talkative) and (its foams a lot)
the advocacy campaign recently created was great!! (Chapeau-bas) they totally shocked the audience by the smart slogans, first with the one about jeita grotto “Mesh Tale3 Sawti.. 3ayto la Jeita” (i cant shoutout.. Shout to Jetia) supporting the grotto in the new seven wonders competition. And the campaign made upon the Historic win of Lebanon football team against Korea in world cup qualifications: ” 2-1 w Kess El 3alam” which means “world cup” and “cheers” in the Lebanese accent in the same time, the second advertisement was “El Kouri Ma Bidayen” (Korean can’t hold much) regarding the famous sentence about Korean cars and their accessories that are a bad quality in Lebanon
No one finally can forget the best Almaza Advertisement ever made: “Kel Lebnen M3ala2 Fiya” (All Lebanon is attached to it) where we stop talking and give Almaza the Full credit.. Keep us surprised with your great work