Project: Brand Name & Logo Design
Concept: FRUITFULL (Fruits and juice shop)
The fun starts to appear this semester in my first year as graphic design student. after the project of pictogram design, our last project was about to create a brand name and design the logo for a juice and fruits shop.. lots of brainstorming, list of suggested names, and finally picked the name of FRUITFULL, which is a mix of Fruitful and Full, to mention the endless passion for fruits and juice.
after that the visual idea came up, treat the name as a cup of juice, and going to be Full of juice, translated by the difference of colors and their transparency. and here is the final logo design
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